Avanir's President & CEO on selling first-in-class therapies

July 25, 2016

This feature article in Medical Marketing & Media (MM&M) focuses on Avanir CEO Rohan Palekar’s interview with Senior Editor Larry Dobrow around BIO 2016 and the photo shoot at Avanir with the top pharmaceutical trade publication. The article, “Avanir marketing chief on selling first-in-class therapies,” discusses Rohan’s previous career experiences and rise to CEO at Avanir. Rohan is quoted as stating that his experiences inspired him with “a can-do attitude,” and he is further credited with the successful “repositioning of NUEDEXTA.” We are pleased to see Rohan’s transparency and charisma in the article.

Source: Medical Marketing & Media